YMS 2016 / Millennials, Music & Brands

YMS Roundhouse

Big Fish Music Partnerships are delighted to be hosting the music panel at YMS 2016 – the UK’s biggest youth marketing strategy conference taking place at the iconic Roundhouse 7-9th March 2016.

Bringing together first-class speakers from across the music industry, we will discuss:

Why music continues to inspire generation after generation of young people:

Music is a huge passion of many young people – it continues to lead the way in creating new tribes and new followers in a way that brands can only dream of. At one of the most iconic venues in the UK music scene, our panel of music industry maestros will discuss:

  • What can marketers learn from the music industry and the power that artists, record labels and live event promoters generate?
  • How music influences young people by making an emotional connection and how your brand can tap into this.
  • The tools and strategies to create live music experiences that wow.

Find out more about the YMS conference 2016.

Recent research reported in Music Week (AEG Live / Momentum: July, 2015) shows a strong positive synergy between millennials, music and brands. We’ve highlighted some of the of the insights below (click on the image to enlarge):

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